HOTmilk
HOTmilk, Lisa Ebbing & Ange Crosbie
Location: Tauranga, New Zealand
Story: "The inspiration (for Hotmilk) came from when I was pregnant with my first child, I have two girls, 2 and a half and 6 months old. After a lifetime of wearing beautiful lingerie I was horrified with the maternity lingerie I was being offered. I'm pregnant, not 90!" said Lisa
Ange Crosbie came on board to bring the concept to fruition. It was a great idea, a great gap in the market and they decided to run with it. And wow, what a fantastic journey it's been for HOTmilk! They've grown from a small NZ business to a global company in only one year selling maternity lingerie and nursing bras. It certainly hasn't been easy for HOTmilk, but it's been exciting and incredibly rewarding, they get such fantastic emails from mothers thanking them for creating HOTmilk maternity lingerie.
Highlights: Continuing the media frenzy currently following our saucy marketing campaign HOTmilkwere interviewed by John Campbell of TV3's Campbell live.
