Knickers
at Mio Destino
Until 1970s, women’s underpants (panties in America, knickers in England) served one main purpose: protection and cleanliness of the outerwear. Neither sexy nor attractive, they were originally designed to be functional. In the 1800’s they were called ‘drawers’. Some drawers were full body outfits; others just came to the waist. Usually the longer type had convenient flaps in the backs, as shown in the photo, so that the wearer did not have to get undressed when using the toilet.
Drawers and knickers had one thing in common that is almost unknown today; the underwear extended down to cover a part of the thigh as can be seen in this 1935 ad for Vanity Fair panties where three thigh lengths are offered. As time went on, ladies underwear became smaller and smaller. First, the thigh covering became shorter and shorter until by the 1950s they completely disappeared and the panty was born. But even then panties were large, baggy and unattractive as can be seen in this 1956 ad for Lollipops ladies ‘briefs’.
By the 1960s, companies like Frederick’s of Hollywood started to glamorize lingerie. In an ad from 1961, the string panty is clearly seen. Though not a common place item for many decades to come the string, or glamour string as Frederick's called it, is proof that lady's underwear have gone from full body covering to the barest of essentials. Where will they go from here?
Pantyhose
The miracle of the pantyhose is that it combined for the first time, the panty and stockings into one garment. Until the late 1950’s the girdle got smaller and lighter, but stockings were a separate item, to be clipped to a garter belt or girdle as seen in this 1953 ad for Silf Skin panty girdles. In 1959, Glen Raven combined the panty with the stockings and created the first pantyhose as can be seen in their ad below which states “it is September 1964 and you are still struggling with garters? Isn’t it time you tried Glen Raven Panti-Legs?”
