SLOGGI, Triumph International Ltd
Location: Swindon, England
Style: The sexy secret of Sloggi is in the fabric, each thread of core spun cotton Lycra® wrapped in combed cotton. Sloggi underwear has superb two way stretch for a fantastic fit and masculine look with the comfort and kindness of cotton next to the skin.
Story: Sloggi launched in 1978 under the slogan 'the cotton revolution.' Sloggi designed and manufactured soft, smooth, easy care briefs in an innovative new fabric 'core spun cotton Lycra®'. Sloggi is now a household name and the best selling branded brief in the world .
Highlights: In just 25 years over 1 billion briefs have been sold in more than 30 countries. In 1986, Sloggi extended it's range to include men launching 'Sloggi For Men'.
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